Lessons learned: Getting the first B2B customer
It took Forestpin almost 2 years to get its first big customer. Making the first sale is always hard. It was a tough ride; talking to a lot of potential customers, changing product strategy from time to time, taking up classes on pitching and of course a lot of programming. We learned a lot during the process.
We started off in March 2012, with a meeting of a few of guys. Some of whom believed that there is a lack of tools to find fraud and irregularities in financial transactions.
The idea was to develop financial data analytics software to highlight anomalies.
First couple of months were spent on research. We talked to auditors, accountants and managers to see if they had the problem we were trying to solve. We also discussed solutions they were using to solve it.
Before starting on the product, we implemented a bunch of analyses to highlight anomalies in payments data;...
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